1. "PERSONAL/ME" BRANDING--THE NEXT WAVE...

I was first introduced to branding concepts when I was taking marketing courses at university in the 1970's. At that time, we learned about the fundamental roles of sales and marketing in private sector organizations. The emphasis was on large ...

Monday, 04 January 2010 | 140 hits | Read more

2. HOW YOU SAY IT - IS MORE IMPORTANT THAN WHAT YOU SAY

This article will focus on the customer's environment, nature and influences, especially online. I provided some insights on the buying process and the various stages of the decision-making process, i.e. Awareness, Interest, Engagement, Desire...

Monday, 02 November 2009 | 282 hits | Read more

3. THE 6 P's OF SUCCESSFUL MARKETING

Back in the 70's....here I go back in time again, the professors of business and marketing stressed the 4 P's of Marketing Planning dubbed the Marketing Mix that were essential elements to build into the marketing section of the company's...

Tuesday, 08 December 2009 | 345 hits | Read more

4. THE ART OF CREATING A GOOD WEBSITE...THE BASICS

This article will focus our thoughts on the need to be emphasized in every good website. These key elements set up the customer to fully appreciate the value of your product/service. #1 The vast majority of websites jump to a solution before...

Friday, 12 February 2010 | 492 hits | Read more